The Influence of Social Presence on Actual Purchase Mediated by Attitude toward the Product-Reference-Cited by-同舟云学术

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The Influence of Social Presence on Actual Purchase Mediated by Attitude toward the Product

Published:2023-05-18 Issue: Volume: Page:
ISSN:
Container-title:2023 8th International Conference on Business and Industrial Research (ICBIR)
language:
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Author:

Haji Wachvu Hari¹,Tristiarini Nila²,Waromi Agustha Virginia Titin Ruth³

Affiliation:

1. Bina Nusantara University,BINUS Entrepreneurship Center,Management Department,Jakarta,Indonesia,11480

2. Dian Nuswantoro University,Accounting Study Program, Faculty of Economics and Business,Semarang,Indonesia

3. Sampoerna University,Faculty of Business,Jakarta,Indonesia

Publisher

IEEE

Link

http://xplorestaging.ieee.org/ielx7/10147162/10147394/10147518.pdf?arnumber=10147518

Reference21 articles.

1. Antecedents and consequences of e-shopping: an integrated model

2. How social presence influences impulse buying behavior in live streaming commerce? The role of S-O-R theory

3. Siapa Jawara e-Commerce Indonesia?;bestari;CNBC,0

4. Factors That Drive Actual Purchasing of Groceries through E-Commerce Platforms during COVID-19 in Indonesia

5. The Impact of Online Reviews on Consumers’ Purchasing Decisions: Evidence From an Eye-Tracking Study

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