The Antecedents of Online Impulsive Buying
Author:
Affiliation:
1. Bina Nusantara University,Faculty of Digital Communication and Hotel & Tourism,Jakarta,Indonesia
2. Trisakti School of Tourism,Hotel Management Department,Jakarta,Indonesia
3. The Duckinn Restaurant,Adelaide
Publisher
IEEE
Link
http://xplorestaging.ieee.org/ielx7/10147162/10147394/10147510.pdf?arnumber=10147510
Reference30 articles.
1. Does visual merchandising, store atmosphere and private label product influence impulse buying? Evidence in Jakarta
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3. Impact of online visual merchandising of fashion industry on generation Z customers;gopu;International Journal of Innovative Technology and Exploring Engineering,2019
4. Impact of visual merchandising on the purchase decision of consumers from retail stores in central Peru
5. The Impact of Visual Merchandising, on Impulse Buying Behavior of Retail Customers
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