Exploring Machine Learning's Potential in Predicting Consumer Behavior for Captivating Marketing-Reference-Cited by-同舟云学术

Exploring Machine Learning's Potential in Predicting Consumer Behavior for Captivating Marketing

Published:2023-08-18 Issue: Volume:219 Page:1347-1352
ISSN:
Container-title:2023 Second International Conference On Smart Technologies For Smart Nation (SmartTechCon)
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Author:

Dahake Parihar Suresh¹,Mohare Rahul Vijay¹,Somani Nidhi²

Affiliation:

1. Shri Ramdeobaba College of Engineering and Management,Department of Management Technology,Nagpur

2. Dr. Ambedkar Institute of Management Studies and Research,Nagpur

Publisher

IEEE

Link

http://xplorestaging.ieee.org/ielx7/10391093/10391094/10391558.pdf?arnumber=10391558

Reference20 articles.

1. ScienceDirect ScienceDirect ScienceDirect Conference on Exploring Big Data Operations Exploring the Impact of GDPR GDPR on Big in the E-Commerce E-Commerce Industry Industry;Langseth;Procedia Comput. Sci.,2023

2. E-commerce customer churn prevention using machine learning-based business intelligence strategy

3. Customer Behavior Analysis in E-Commerce using Machine Learning Approach : A Survey;Sharma

4. Enhanced Marketing Decision Making for Consumer Behaviour Classification Using Binary Decision Trees and a Genetic Algorithm Wrapper

5. An integrated machine learning and DEMATEL approach for feature preference and purchase intention modelling

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