Social Media Marketing Activities to Tie-in Brand Commitment: A Brand Experience Mediation-Reference-Cited by-同舟云学术

Social Media Marketing Activities to Tie-in Brand Commitment: A Brand Experience Mediation

Published:2023-08-24 Issue: Volume: Page:
ISSN:
Container-title:2023 International Conference on Information Management and Technology (ICIMTech)
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Author:

Erobathriek Annisya¹,Pangaribuan Christian Haposan¹,Princes Elfindah²

Affiliation:

1. Sampoerna University,Faculty of Business,Jakarta,Indonesia,12780

2. BINUS Graduate program - Master of Information Systems Management, Bina Nusantara University,Information Systems Management Department,Jakarta,Indonesia,11480

Publisher

IEEE

Link

http://xplorestaging.ieee.org/ielx7/10275800/10277696/10278053.pdf?arnumber=10278053

Reference42 articles.

1. PENGARUH PENGGUNAAN BRAND AMBASSADOR DEWI SANDRA TERHADAP PUTUSAN PEMBELIAN KOSMETIK WARDAH DI KOTA BANDUNG

2. Online Social Interactions: A Natural Experiment on Word of Mouth versus Observational Learning

3. How does sensory brand experience influence brand equity? Considering the roles of customer satisfaction, customer affective commitment, and employee empathy

4. Customer Behavior as an Outcome of Social Media Marketing: The Role of Social Media Marketing Activity and Customer Experience;wibowo;Sustainability,2021

5. The Role of Religiosity on Halal Product Purchasing Decision Case Study : Wardah Cosmetics

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