Enterprise Marketing Strategy and Path under the Background of Double Cycle

Abstract

At present, the international and domestic situations have undergone profound and complex changes, the world economic growth is sluggish, and the global governance problems are prominent. In the face of uncertainties in globalization and the driving structure of China's economic growth gradually shifting from foreign trade and investment to domestic demand and consumption, the urgency of the modern industrial system to be independent and controllable has been further strengthened. On May 14, 2020, General Secretary Xi Jinping presided over a meeting of the Standing Committee of the Political Bureau of the CPC Central Committee, pointing out for the first time that we should deepen supply-side structural reform, give full play to the advantages of China's super-large market and the potential of domestic demand, and build a new development pattern in which domestic and international cycles promote each other. On August 24th, in the economy social experts symposium, Xi Jinping stressed that adhere to the supply side structural reform, seize the strategic basis, production, distribution, circulation, consumption more relying on the domestic market, namely the domestic cycle as the main body, but the new pattern is not closed domestic cycle, but open domestic and international double cycle. In the face of the new economic development pattern, the marketing strategy of enterprises also needs to be changed to adapt to the needs of the international and domestic markets. This paper mainly studies and puts forward the purpose of the new development pattern, as well as the marketing strategy and path of enterprises under the background of double cycle.