Unveiling the Pathway Toward Green Management Strategies to Green Building Success: The Mediating Role of Circular Economy Practices

Abstract

The main objective of this research is to explore the role of green management strategies for achieving green building success through circular economic practice and the moderating effect of green economic incentives under the lens of Resource Base View theory. The analysis was done by using the structural equation modeling technique to evaluate and restrain the proposed model. A survey questionnaire was used to collect data from 384 respondents using a convenient sampling technique from the owner or top manager of the construction sector in Pakistan. In this regard, all the direct and indirect relationships are significant, and green management strategies significantly impact green building success through circular economic practices which include reduce, reuse, recycle, and recover. Furthermore, all the dimensions also have a significant moderating role in green economic incentives for green building success. In the context of this study, leaders and managers of the construction sector can effectively establish green strategies to gain success in green buildings. The management can be better facilitated to all stakeholders for circular economic practices that ultimately lead towards green building success.  This study created an understanding of green economic incentives for the effectiveness of green buildings. Moreover, this research contributed to the literature review of green building success by using green management strategy and circular economic practices as strong influencers.