Understanding the Factors Affecting Women Entrepreneurial Ventures Success: A Study of Female Incubates Working in the IT Industry of Pakistan

Abstract

The participation of women in entrepreneurial activities, especially within the IT sector, is increasingly important for Pakistan’s socioeconomic scene. This research study has explored and therefore examined factors affecting success among female entrepreneurs in the IT industry with a specific focus on female incubates who have completed training programs. An extensive literature review combined with qualitative research methodology has been used to bridge this gap by examining post-incubation challenges facing women entrepreneurs and suggested strategies for improving sustainability of their businesses. In order to get rich and nuanced data from female incubates in the IT field, the research design employs qualitative approach with the use of in-depth interviews and document analysis. The prevailing research study gives us a fresh perspective on how socio-cultural, economic, institutional and personal forces affect women’s entrepreneurship. The data was analyzed by using thematic and constant comparative methods to identify similarities between patterns so as to uncover complex dynamics inherent in women entrepreneurship operating within information technology industry in Pakistan. At every step of the research process, ethical considerations such as informed consent and confidentiality was strictly adhered to. Also, the contemporary research study makes recommendations for policy implementation, education schemes, as well as economic assistance meant for assisting women entrepreneurs in Pakistan. This research study aims to improve our understanding of factors that affect women’s entrepreneurial success and set up a way for viable businesses in Pakistan’s IT industry.