Employee Perceptions of CSR: A Multifaceted Analysis

Author:

Ismail Mudsir,Kanwal Sitara,Rafi Nosheen,Gul Fariha,Bilal Muddassar,Akbar Umbrin

Abstract

Previous research has focused on customer perceptions of corporate social responsibility (CSR), leaving the perspective of employees relatively unexplored. This study delves into the unfamiliar territory of employees' views on CSR, recognizing that corporate culture and competencies contribute to competitive advantages. Employee perceptions of CSR activities are identified as pivotal in fostering the degree of employee commitment to their organization and its impact on the general efficiency of the corporation. An in-depth analysis of employees' perceptions of corporate social responsibility (CSR) encompasses crucial elements, particularly the perceived alignment between company culture and CSR capacity. This investigation provides insights into the diverse effects of CSR perceptions on overall corporate performance. The present study aims to evaluate the impact of perceived cultural fit and corporate social responsibility (CSR) competence on employee attachment and performance. This relationship is expected to be mediated by employees' views of CSR activities. The results highlight the significant impact of perceived cultural fit and CSR capabilities on the perception of corporate social responsibility (CSR), which in turn affects employee attachment and accomplishments positively. Consequently, companies are urged to take into account employees' perceptions of CSR, aligning them with feelings of attachment and long-term performance. These results hold significant implications for marketing theory and practice.

Reference94 articles.

1. Ali, M. (2008). Complementary resources and capabilities for an ethical and environmental management: a qual/quanstudy. Journal of Business Ethics, 82(3), 701–932.

2. Agle, B. R., Mitchell, R. K., &Sonnenfeld, J. A. (1999). Who matters to CEOs? An investigation of stakeholder attributes and salience, corporate performance, and CEO values. Academy of Management Journal, 42(5), 507–525.

3. Ali, A, Khokhar, B. Sulehri, F. A. (2023). Financial Dimensions of Inflationary Pressure in Developing Countries: An In-depth Analysis of Policy Mix. Journal of Asian Development Studies 12 (3), 1313-1327.

4. Alim, W. Ali, A., and Minhas, A. S. (2022). Impact of Leverage on the Firm Performance: A Case of Fertilizers Sector of Pakistan. Empirical Economics Letters, 21 (2), 51-61.

5. Anderson, J. C., &Gerbing, D. W. (1988). Structural equation modeling in practice: A review and recommended two-step approach. Psychological Bulletin, 103(3), 411–423.

同舟云学术

1.学者识别学者识别

2.学术分析学术分析

3.人才评估人才评估

"同舟云学术"是以全球学者为主线,采集、加工和组织学术论文而形成的新型学术文献查询和分析系统,可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容,当前同舟云学术共收录了国内外主流学术期刊6万余种,收集的期刊论文及会议论文总量共计约1.5亿篇,并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询!咨询电话:010-8811{复制后删除}0370

www.globalauthorid.com

TOP

Copyright © 2019-2024 北京同舟云网络信息技术有限公司
京公网安备11010802033243号  京ICP备18003416号-3