LINKAGE OF LEISURE WITH REMOTE WORK AND DIGITAL NOMADISM IN TOURIST ACCOMMODATION FACILITIES

Abstract

Purpose – Tourism accommodation facilities with workstations for remote work enable stays and business activities. Different contexts of modern tourism and the hospitality industry affect the development of this innovative form of accommodation offer supported by technology, often called “workspitality”. The presented concept is the subject of the research which the authors are conducting with the aim to detect the preparedness of the hospitality industry, namely small private entrepreneurs, to respond to the challenges of competitiveness. Methodology – The methodology includes scientific analyses of the potential for affirmation of innovative accommodation concepts “workspitality” tourism product. The research design included metasearch as well as original scientific processing of data obtained through a structured questionnaire. Methods include statistics as well as qualitative methods, including focus groups and creative thinking techniques and impact the formation of conclusions which point to new scientific knowledge. Findings – The findings point to the conclusion that supply providers should learn about new competitiveness potential, so the education relating to offer organisation and investments could provide solutions to the quality organisation of the specific offer. Contribution – The paper represents a valuable contribution to an understanding of the organisation and innovation of receptive offer in tourist destinations. The research results, as well as the obtained knowledge, could affect the perception of the decision makers i.e., accommodation owners and managers, about the importance of adjustment of existing structures and facility equipment in accordance with demand preferences. The adjustment to the new demand preferences targets competitive advantage and business results. The research results reflect on the formation of scientific knowledge in the area of organisation of accommodation offer, as well as on the consideration and identification of its key elements.