THE CORPORATE SECURITY IN SLOVENIAN NATURAL SPAS

Abstract

Purpose – This research aims to develop the theoretical framework and practice of corporate security in tourism. The research provides an analysis resulting in findings and conclusions which can be implemented to reduce the risk and ensure suitable security within spas tourism. The objectives of the research are to research, analyse, compare, review and critically evaluate contemporary domestic and foreign literature and sources in the field of corporate security in spa tourism; to have a deep insight into the concept of corporate security in natural spas as the managers and stakeholders of the research have; the development of a new conceptual model of corporate security in spas. Methodology – The empirical part of the research is designed as a case study that focuses on the research of corporate security in spas. The qualitative part is based on a purposive sample of the leading experts in the field of security in health resorts. The external stakeholders we performed group interviews with were: chief firefighters in the region where the health resort was located and chiefs of police. Both cases represent purposive samples of the most knowledgeable informants. The purposive sample of health resorts was selected based on business ties. The analysis of data was based on the content analysis method where the collected data were processed via Atlas.ti software and manual processing. Findings – The natural spas studied try to ensure the subjective dimension of safety/security and maintain diversity by providing an objective dimension of safety/security, which is the result of the qualitative part of the research. Contribution – This research will contribute to the body of knowledge with the base of corporate security aspects in spas.