Author:
Yang Lei, ,Ji Jingna,Chen Kebing,
Publisher
American Institute of Mathematical Sciences (AIMS)
Subject
Applied Mathematics,Control and Optimization,Strategy and Management,Business and International Management,Applied Mathematics,Control and Optimization,Strategy and Management,Business and International Management
Reference50 articles.
1. On a cooperative advertising model for a supply chain with one manufacturer and one retailer,;A. Ahmadi-Javid;European Journal of Operational Research,2012
2. Pricing and advertising of private and national brands in a dynamic marketing channel,;N. Amrouche;Journal of Optimization Theory and Applications,2008
3. Vertical cooperative advertising in a retailer duopoly,;G. Aust;Computers & Industrial Engineering,2014
4. Vertical cooperative advertising and pricing decisions in a manufacturer- retailer supply chain: A game-theoretic approach,;G. Aust;European Journal of Operational Research,2012
5. Advertising coordination games of a manufacturer and a retailer while introducing a new product,;A. Buratto;TOP,2007
Cited by
20 articles.
订阅此论文施引文献
订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献