Attribute Resemblance and Preference for Products: Moderating Effect of Attribute Familiarity
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Published:2023-04-28
Issue:1
Volume:25
Page:3-14
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ISSN:2765-6500
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Container-title:Asia Marketing Journal
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language:en
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Short-container-title:Asia Marketing Journal
Publisher
Korean Marketing Association (AMJ)
Subject
General Earth and Planetary Sciences,General Environmental Science,General Medicine