How desirable is the medium? Effect of point accumulation scheme on consumer loyalty toward reward program
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Published:2023-02-08
Issue:4
Volume:24
Page:190-205
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ISSN:2765-6500
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Container-title:Asia Marketing Journal
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language:en
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Short-container-title:Asia Marketing Journal
Publisher
Korean Marketing Association (AMJ)
Subject
General Earth and Planetary Sciences,General Environmental Science,General Medicine