Business Models in a New Digital Culture: The Open Long Tail Model

Abstract

New business models are emerging in global markets. Quirky is producing new products designed and developed by the community and finally produced by the 3D printing technology. Google gives his glasses to different developers who build up their own applications. Kickstarter finds the funders by the use of  the crowd, paying them back with the future products. Employees, funders, customers and partners do not play a stable role with the organization but revolve around it  using different form of collaborations related to the organization’s needs. In this scenario business like Amazon find out their own achievement feeding up different customers’ needs.