Author:
Brondoni Silvio M.,Cappellin Riccardo
Abstract
Global markets impose an important transformation of the firms’ growth policies where innovation and imitation (of products and processes) play a primary role to meet a volatile demand. Many countries now have strong links with global corporations and within these countries most activity is concentrated in a few metropolitan areas (world cities). World cities configure aggregation-sites for knowledge-intensive businesses and for populations requiring sophisticated immaterial consumption. Large metropolitan areas of the de-materialized economy are thus assuming the dual role of knowledge creation pole (knowledge hub) and of intangible consumption pole (consumer hub).
Publisher
Niccolo Cusano University-Rome Symphonya Emerging Issues in Management