INFORMATION AND ANALYTICAL PROVISION OF ECOLOGICAL MARKETING IN THE MANAGEMENT SYSTEM OF AGRICULTURAL ENTERPRISES

Author:

Varchenko O.1ORCID,Artimonova I.1ORCID,Herasymenko I.1ORCID,Varchenko O.1ORCID

Affiliation:

1. Bila Tserkva National Agrarian University

Publisher

West Ukrainian National University

Reference15 articles.

1. Lee, B., & Green, K. (1994). Towards commercial and environmental excellence: a green portfolio matrix”. Business Strategy and the Environment, 3(3), 1-9.

2. Kaplan, R. S., & Norton, D. P. (1992). The balanced scorecard – Measures that drive performance. Harvard Business Review (January-February), 71-79.

3. Kaplan, R. S. and D. P. Norton. (1996). The Balanced Scorecard: Translating Strategy into Action. Harvard Business Review Press.

4. Verba, V., & Hrebeshkov, O. (2007). Suchasni metodychni pidkhody do otsinky efektyvnosti marketynhovoi diialnosti pidpryiemstva. Ekonomichna orhanizatsiia ta ekonomichna osvita: vzaiemoobumovlenist stratehii rozvytku: zb. materialiv Mizhnar. nauk.-prakt. konf., prysviach. 100-richchiu vid dnia narodzh. Bukhala Serhiia Maksymovycha. Kyiv: KNEU. [in Ukrainian].

5. Herasymiak, N. V. (2012). Teoretyko-metodychni pidkhody do otsinky efektyvnosti marketynhovykh zakhodiv promyslovoho pidpryiemstva. Ekonomichnyi chasopys-XXI, 5–6, 40–43. [in Ukrainian].

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