Users’ Click and Bookmark Based Personalization Using Modified Agglomerative Clustering for Web Search Engine

Abstract

Short and ambiguous queries are the major problems in search engines which lead to irrelevant information retrieval for the users’ input. The increasing nature of the information on the web also makes various difficulties for the search engine to provide the users needed results. The web search engine experience the ill effects of ambiguity, since the queries are looked at on a rational level rather than the semantic level. In this paper, for improving the performance of search engine as of the users’ interest, personalization is based on the users’ clicks and bookmarking is proposed. Modified agglomerative clustering is used in this work for clustering the results. The experimental results prove that the proposed work scores better precision, recall and F-score.