Affiliation:
1. Department of Business Administration, University of Macedonia, Egnatia Street 156, Thessaloniki, Central Macedonia, 54636, Greece
Abstract
Agriculture is traditionally a major form of entrepreneurship in rural Greece. However, this economic sector has been underachieving in the last decades. Nevertheless, there are always entrepreneurs who will find a way to get over various obstacles despite a likely difficult business environment. One of these ways is innovation, which is regarded as a path for economic bliss. But what affects innovation? Also innovation needs investment and investment requires risk. Therefore, it is interesting to study various farmer’s characteristics and risk willingness’s effect on innovation. In this context a research took place on almost all regions of Greece, collecting a sample of 1023 respondents via Google forms. Data were analyzed using the consistent PLS algorithm. The results confirmed most of the hypotheses and there is interesting output regarding risk willingness.
Publisher
World Scientific Pub Co Pte Lt
Subject
Strategy and Management,Economics and Econometrics,Business and International Management
Cited by
2 articles.
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