Digital Contact Tracing for Pandemic Response: The Roles of Cultural Worldviews and Technology Awareness

Author:

Wang Jingguo1ORCID,Li Yuan2ORCID

Affiliation:

1. Department of Information Systems and Operations Management, College of Business, The University of Texas at Arlington, Arlington, Texas 76019;

2. Department of Accounting & Information Management, Haslam College of Business, The University of Tennessee, Knoxville, Tennessee 37996

Abstract

Information technologies have been developed and used by government agencies and public authorities to address societal issues, but their effectiveness often hinges on public support and participation. This is evidenced in the use of digital contact tracing (DCT) technology to contain the spread of the coronavirus. Despite the efforts of public authorities and technology firms to develop and promote DCT, its adoption in the United States had been low and uneven. This research resolves the puzzle by showing that the public’s mixed views on DCT are caused by their cultural worldviews, which represent their values and attitudes toward collective responsibility in addressing personal needs as well as social hierarchies and established norms in regulating behaviors. These worldviews influence not only their perceptions of the risks and benefits of the technology but also how they interpret information about the technology. Being more aware of the technology may contribute to, rather than correct, the biases resulting from individuals’ prominent cultural worldviews. This research has practical implications for policymakers and technology developers, highlighting the importance of considering cultural worldviews in communication strategies and technology design. It offers a unique perspective on the interplay between worldviews, technology, and public perception, providing valuable insights for navigating the complex landscape of emerging technologies addressing diverse societal issues.

Publisher

Institute for Operations Research and the Management Sciences (INFORMS)

Subject

Library and Information Sciences,Information Systems and Management,Computer Networks and Communications,Information Systems,Management Information Systems

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