Author:
Balachander Subramanian,Ghosh Bikram,Stock Axel
Publisher
Institute for Operations Research and the Management Sciences (INFORMS)
Subject
Marketing,Business and International Management
Reference37 articles.
1. Commodity Bundling and the Burden of Monopoly
2. Balachander S., Ghosh B. Multiple product buying and customer churn behavior. (2009) . Working paper, Krannert School of Management, Purdue University, West Lafayette, IN
3. Cross-Category Effects of Aisle and Display Placements: A Spatial Modeling Approach and Insights
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