How Does the Use of Trademarks by Third-Party Sellers Affect Online Search?
Author:
Affiliation:
1. Economics Department, Occidental College, Los Angeles, California 90041
2. MIT Sloan School of Management, Cambridge, Massachusetts 02142; and National Bureau of Economic Research, Cambridge, Massachusetts 02138
Publisher
Institute for Operations Research and the Management Sciences (INFORMS)
Subject
Marketing,Business and International Management
Link
https://pubsonline.informs.org/doi/pdf/10.1287/mksc.1120.0724
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4. How Much Should We Trust Differences-In-Differences Estimates?
5. Chiou L, Tucker C. How does pharmaceutical advertising affect consumer search? (2012a) . Working paper, Massachusetts Institute of Technology, Cambridge
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