Competitive Price Targeting with Smartphone Coupons-Reference-Cited by-同舟云学术

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Competitive Price Targeting with Smartphone Coupons

Published:2017-11 Issue:6 Volume:36 Page:944-975
ISSN:0732-2399
Container-title:Marketing Science
language:en
Short-container-title:Marketing Science

Author:

Dubé Jean-Pierre¹^ORCID,Fang Zheng²,Fong Nathan³^ORCID,Luo Xueming³^ORCID

Affiliation:

1. Booth School of Business, University of Chicago, Chicago, Illinois 60637; and National Bureau of Economic Research, Cambridge, Massachusetts 02138

2. Business School, Sichuan University, 610000 Chengdu, China

3. Fox School of Business, Temple University, Philadelphia, Pennsylvania 19122

Publisher

Institute for Operations Research and the Management Sciences (INFORMS)

Subject

Marketing,Business and International Management

Reference35 articles.

1. Competitive Price Discrimination

2. Estimating Discrete-Choice Models of Product Differentiation

3. Competitive Price Discrimination Strategies in a Vertical Channel Using Aggregate Retail Data

4. Price Discrimination in Free-Entry Markets

5. Competition and Price Dispersion in the U.S. Airline Industry

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