Sequential Learning in Designing Marketing Campaigns for Market Entry
Author:
Affiliation:
1. School of Business, Stevens Institute of Technology, Hoboken, New Jersey 07030
2. Department of Industrial and Systems Engineering, Lehigh University, Bethlehem, Pennsylvania 18015
3. Accenture, New York, New York 10105
Abstract
Publisher
Institute for Operations Research and the Management Sciences (INFORMS)
Subject
Management Science and Operations Research,Strategy and Management
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4. Experimental Designs and Estimation for Online Display Advertising Attribution in Marketplaces
5. Modeling the Response Pattern to Direct Marketing Campaigns
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