Leveraging the Power of Images in Managing Product Return Rates-Reference-Cited by-同舟云学术

Leveraging the Power of Images in Managing Product Return Rates

Published:2023-11 Issue:6 Volume:42 Page:1125-1142
ISSN:0732-2399
Container-title:Marketing Science
language:en
Short-container-title:Marketing Science

Author:

Dzyabura Daria¹²^ORCID,El Kihal Siham³^ORCID,Hauser John R.⁴^ORCID,Ibragimov Marat⁵^ORCID

Affiliation:

1. Moscow School of Management SKOLKOVO, Moscow 143025, Russia;

2. New Economic School, Moscow 121353, Russia;

3. Management Department, Frankfurt School of Finance and Management, 60322 Frankfurt am Main, Germany;

4. Marketing Group, Massachusetts Institute of Technology, Cambridge, Massachusetts 02139;

5. Goizueta Business School, Emory University, Atlanta, Georgia 30322

Abstract

We use product images to predict individual item return rates, and we complement machine-based prediction with tools to interpret automatically extracted image-based interpretable features.

Publisher

Institute for Operations Research and the Management Sciences (INFORMS)

Subject

Marketing,Business and International Management

Link

https://pubsonline.informs.org/doi/pdf/10.1287/mksc.2023.1451

Reference32 articles.

1. The Option Value of Returns: Theory and Empirical Evidence

2. Returning mail-order goods: analyzing the relationship between the rate of returns and the associated costs

3. Return Shipping Policies of Online Retailers: Normative Assumptions and the Long-Term Consequences of Fee and Free Returns

4. Projection Bias in Catalog Orders

5. Return policies and the optimal level of “hassle”

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