Search, Showrooming, and Retailer Variety-Reference-Cited by-同舟云学术

Search, Showrooming, and Retailer Variety

Published:2023-03 Issue:2 Volume:42 Page:251-270
ISSN:0732-2399
Container-title:Marketing Science
language:en
Short-container-title:Marketing Science

Author:

Bar-Isaac Heski¹²^ORCID,Shelegia Sandro²³⁴^ORCID

Affiliation:

1. Rotman School of Management, University of Toronto, Toronto, Ontario M5S 3E6, Canada;

2. Center for Economic and Policy Research, London EC1V 0DX, United Kingdom;

3. Department of Economics and Business, Pompeu Fabra University, 08002 Barcelona, Spain;

4. Barcelona School of Economics, 08005 Barcelona, Spain

Abstract

Showrooming brings price-inelastic customers to stores with shallow assortments, which can lead to higher prices at stores with deep assortments (from which they showroom).

Publisher

Institute for Operations Research and the Management Sciences (INFORMS)

Subject

Marketing,Business and International Management

Link

https://pubsonline.informs.org/doi/pdf/10.1287/mksc.2022.1376

Reference32 articles.

1. Pricing, Product Diversity, and Search Costs: A Bertrand-Chamberlin-Diamond Model

2. Consumer Information and Firm Pricing: Negative Externalities from Improved Information

3. Ordered Consumer Search

4. Prominence and consumer search

5. Browse-and-Switch: Retail-Online Competition under Value Uncertainty

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1. Platform‐led or seller‐led? Optimal ex ante information delivery strategy for online retail channels with product match uncertainty;International Transactions in Operational Research;2024-09-10

2. Identifying the drivers of ‘loyal showrooming’: a systematic literature review;The International Review of Retail, Distribution and Consumer Research;2024-08-06

3. Competitive pricing and advertising strategies for online retailers with “showrooming” and “webrooming”;European Journal of Operational Research;2024-07

4. Examining the impact of consumers’ showrooming behavior on sales staff job conditions: insights from the Indian apparel retail sector;American Journal of Business;2024-06-18

5. Insider apology for microeconomic theorising?;Journal of Economic Methodology;2024-03-18