Affiliation:
1. School of Communication, Cognition and Emotion Lab, Florida State University , Tallahassee , FL, USA
Abstract
Abstract
This study incorporated the dual-motivational theory with psychological reactance theory to investigate the cognitive and emotional responses that unfold when audience members encounter a freedom-threatening message and experience psychological reactance. A total of 100 college-aged, daily e-cigarette users were purposively recruited and randomly assigned to view four, 30-second anti-vaping public service announcements (PSAs) in random presentation featuring either dogmatic or suggestive language. As expected, daily e-cigarette users in the dogmatic anti-vaping PSA condition self-reported greater unpleasantness, freedom threat, psychological reactance, and behavioral intentions to use e-cigarettes than daily e-cigarette users in the suggestive anti-vaping PSA condition. Daily e-cigarette users in the dogmatic anti-vaping PSA condition also had greater defensive motivational reactivity during message exposure as indicated by greater corrugator muscle activation, skin conductivity levels, and less heart rate deceleration than daily e-cigarette users in the suggestive anti-vaping PSA condition. Taken together, this study provides substantial evidence of the psychophysiological and defensive nature of psychological reactance theory.
Funder
Association for Education in Journalism and Mass Communication
Publisher
Oxford University Press (OUP)
Subject
Linguistics and Language,Language and Linguistics,Communication
Cited by
20 articles.
订阅此论文施引文献
订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献