1. ASH. Electronic cigarettes (also known as vapourisers). 2014. www.ash.org.uk/files/documents/ASH_715.pdf. Accessed October 17, 2014.
2. Promotion of electronic cigarettes: tobacco marketing reinvented?
3. Committee for Advertising Practice. New Rules for the marketing of e-cigarettes. CAP and BCAP’s Joint Regulation Statement. 2014. www.cap.org.uk/News-reports/Media-Centre/2014/~/media/Files/CAP/Consultations/ecig%20consultation/Regulatory%20Statement.ashx. Accessed October 17, 2014.
4. First e-cigarette vaping advert to be shown on TV criticised for being highly sexualised;Buchanan;The Independent,2014
5. “Sexy” VIP e-cig the first to vape in British TV advert;Wrzonsinki;K-Message,2014