Multiple management approaches can be used to respond to a wildlife disease outbreak; which actions are chosen depends not only on epidemiological, ecological, and economic considerations, but also on the underpinning ethical values of the groups affected. As a result, any successful disease control effort needs to consider from the onset the underlying ethical values of all stakeholders involved. This includes the willingness to trade the well-being of individual hosts or stakeholders against the benefit for the populations overall, as well as the willingness to accept costs and limitations to human behaviors rather than just manipulation of conditions for animals. Public outreach and communication during the management of a wildlife disease outbreak are extremely important. Engaging the general public through comprehensive outreach methods not only ensures higher levels of acceptance and consensus, but also higher probability of a successful campaign outcome. Numerous means exist for engaging different stakeholder groups ranging from mass media outlets including mail, phone, and internet, through to the set-up of surveys, focus groups, open houses, task forces, and workshops or conferences. Integrating stakeholder knowledge and concerns in the decision-making process tends to improve governance and accountability and leads to increases in overall effectiveness and durability of a management action.