Beyond the Deficit Model: The Ambassador Approach to Public Engagement

Author:

Nadkarni Nalini M12ORCID,Weber Caitlin Q12,Goldman Shelley V3,Schatz Dennis L4,Allen Sue5,Menlove Rebecca6

Affiliation:

1. STEM Ambassador

2. University of Utah, Salt Lake City

3. Stanford University, Stanford, California

4. Pacific Science Center, Seattle, Washington

5. Maine Mathematics and Science Alliance, Augusta

6. Natural History Museum of Utah, Salt Lake City

Abstract

Abstract Scientists are increasingly motivated to engage the public, particularly those who do not or cannot access traditional science education opportunities. Communication researchers have identified shortcomings of the deficit model approach, which assumes that skepticism toward science is based on a lack of information or scientific literacy, and encourage scientists to facilitate open-minded exchange with the public. We describe an ambassador approach, to develop a scientist's impact identity, which integrates his or her research, personal interests and experiences to achieve societal impacts. The scientist identifies a community or focal group to engage, on the basis of his or her impact identity, learns about that group, and promotes inclusion of all group members by engaging in venues in which that group naturally gathers, rather than in traditional education settings. Focal group members stated that scientists communicated effectively and were responsive to participant questions and ideas. Scientists reported professional and personal benefits from this approach.

Funder

National Science Foundation

Publisher

Oxford University Press (OUP)

Subject

General Agricultural and Biological Sciences

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