Promoting environmental literacy and behavior change among individuals and communities in digital era

Abstract

This study explores the endeavour to enhance environmental literacy and foster behavior change within Asia’s diverse and dynamic context. Amidst cultural richness, economic disparities, and urbanization challenges, the quest for sustainable practices takes on unique dimensions. This research delves into the complexities and opportunities of nurturing environmental awareness and driving positive behavior change in the Asian context. Cultural diversity necessitates tailored approaches, aligning behavior change interventions with local norms and values. Socioeconomic disparities demand equitable access to education, resources, and sustainable options, ensuring inclusivity across all segments of society. The rise of consumerism and urbanization necessitates innovative strategies that reshape urban landscapes and challenge convenience-oriented lifestyles. Educational strategies emerge as pivotal, capitalizing on institutions’ roles in disseminating environmental knowledge. Collaboration between educational bodies, governments, and non-governmental organizations is essential to establish a strong foundation of environmental literacy. The influence of traditional wisdom, indigenous practices, and the collective mindset can guide behavior change initiatives, embedding sustainable choices within cultural identities. By embracing the unique characteristics of Asia and recognizing the global implications of behavior change efforts within the region, this study contributes to a deeper understanding of promoting sustainable behaviors that resonate with diverse communities.