Implementation and Effect Evaluation of Situational Leadership II Training in the Sales Department of ZDTQ Pharmaceutical Group

Abstract

As a leading enterprise in the industry, ZDTQ Pharmaceutical Group should maintain its continuous competitiveness. Therefore, the University of group enterprises has carried out a series of training contents around this position, aiming to improve this level’s core position ability. This paper evaluates and analyzes the effectiveness of the “Situational Leadership II” course training for front-line managers in the marketing department of ZDTQ Pharmaceutical Group to provide a reference and basis for subsequent training. Based on the situation of the 96 managers who participated in the training in 2020, combined with the theory of Situational Leadership, this paper uses the research methods of questionnaire survey and In-depth interview to analyze the data before and after the training, analyze the effect of the training, and put forward suggestions for the follow-up development of the training. The results show that the “Situational Leadership II” course training can effectively improve the leadership and management ability of the front-line marketing managers in the marketing department, promote the development of direct subordinate ability, and improve the team’s work efficiency.