Application of digital solutions in the physical culture and sports industry as an element of sustainable regional development

Abstract

It is necessary to note the importance of digitalization of the industry, which is necessary and possible to solve with the help of digital services and platforms with the support of the state. The paper presents the results of the analysis of scientific works and the materials of strategic sessions on the development of new digital solutions, implying a platform approach to the management of the field of physical education and sports services. The analytical module of the platform will allow the collection and interpretation of industry data on economic, social and sports indicators, including the use of the artificial intelligence technology. The prospects of using the ecosystem of the information and service platform in the implementation of various federal programs in the field of physical culture and sports are revealed. The results of monitoring of digital technologies for physical education and sports education in two leading universities of Russia are presented. Analysis of Sensor Tower service statistics on the number of downloaded mobile sports applications was carried out. The foreign experience of introduction of digital technologies on the example of sports commercial organization (MLBAM) is presented. Priority directions of using digital solutions in sports industry are defined, thanks to which, on the basis of objective data, it will be possible to determine the popularity of certain sports among those involved, objectively and transparently evaluate state investments in sports and their performance.