Partnership Pattern of Desiccated Coconut Value Chain in North Sulawesi

Abstract

Partnerships in the value chain are critical to assisting businesses, increasing partner group resources, and expanding business scale to increase income and prosperity. The issue is that North Sulawesi’s coconut farmers have low bargaining positions and shared knowledge of market networks, making it easier for farmers to develop their farming activities, so cooperation or cooperation is required. This study aims to determine (1) the implementation of partnerships between the desiccated coconut industry and coconut farmers and (2) the pattern of partnerships between coconut farmers and the desiccated coconut industry. The stages of the research are as follows: (1) determining the location and research respondents, namely farmers and the desiccated coconut industry; and collecting data ( leaders and managers); (2) developing and testing research instruments, (3) data collection through simple random sampling methods (farmers), purposive sampling (company leaders and managers), and expert surveys; (4)data tabulation, (5) data analysis, namely AHP analysis. According to the study, the current partnership pattern between coconut farmers and desiccated coconut companies is KOA (Agribusiness Operational Cooperation). As a result, experts propose that a plasma nucleus pattern is the ideal partnership pattern for coconut farmers and desiccated coconut companies In North Sulawesi.