Abstract
As science and technology advance, museums of intangible cultural heritage have made significant investments in network and digital development. As a new art form, digital interactive artworks have gradually emerged. To realize the innovative development of intangible cultural heritage museums, literary and art workers need to make full use of the background of the meta-universe and related technologies to create museums empowered by new technologies, and use new technologies to help the construction of digital cultural relics and interactive exhibition halls. This paper mainly analyzes the characteristics of digital interactive art within the framework of meta-universe, from the development status of digital museums and the technical means of digitally empowering intangible cultural heritage museums. Through case analysis, this paper discusses the advantages of digital museums in display form and interaction. Finally, in the application of digital interactive technology, the author puts forward the strategy of building an interactive learning platform of ‘entertaining and entertaining’, creating a museum characteristic IP empowered by new technology, and constructing an immersive narrative scene of virtual and real symbiosis. Future developments of museums specializing in intangible cultural heritage can draw inspiration from the application strategies of these three digital virtual reality technologies in museums.