Gender equality management in modern company management in era of globalization

Abstract

Research background: Today’s dynamic times in era of globalization bring change to all areas of business; there is increasing pressure to increase the competitiveness of companies and thus increase the requirements for management. Despite current trends, emancipation and globalization, the issue of gender equality and gender policy is still relevant and needs to be addressed. New management disciplines include diversity management. It focuses on the different social and cultural identities of employees and also on eliminating discrimination and inequality in the organization. Diversity management has later developed into a relatively separate discipline - gender relations management. Label recognition of the organization as “gender-integrated” means that organizational culture and processes are based on the recognition and promotion of gender equality. Gender equality is associated with the concept of equal opportunities at work and actual legislation in the field of labour protection. Purpose of the article: The aim of the paper is based on modern management trends and the legislative framework for gender equality as well as anti-discrimination management principles to analyse the current situation on the example of a case study from the requirements of a gender integrated organization and to propose systemic measures to address issues for business practice. Methods: The method of analysis, synthesis, deduction, interview and questionnaire was used in the research. A survey was performed in 2019 on the examle of case study in big sized company in the field of machinery industry. Findings & Value added: Adherence to gender equality policy can be a competitive advantage for the entrepreneur. This initiative is becoming a motivating factor for entrepreneurs to launch measures that would lead to introduction and strengthening of gender equality.