Influence of Product Quality, Price and Supporting Infrasturcture to Perceived Value and Interest in Buying of Electric Motorcycle

Abstract

Energy consumption in Indonesia always increase every year. Transportation sector is the highest energy increase among other sector, totally transportation sector consump 35% energy. Motorcycle, especially automatic type is dominate population of vehicle. This research want to know the influence of several factor to the interest of buying electric motorcycle. From research result we can conclude that product quality, price and supporting infrastructure have positive influence to both of perceived value and interest in buying of electric motorcycle. Direct relation between those three factors to interest in buying electric motorcycle is higher than indirect relation when through perceived value. For example comparing direct effect of product quality is 0,147 to indirect effect is 0,04674. Other data from this research, 91% of the respondents can accept if the speed of an electric motorcycle under 100 km / hour. In general most respondents or 97.5% of respondents require mileage > 50 km for one time battery charging. Total 85% of respondents can accept charging time over 1 hour. Total 95% of respondents can accept a price range between 10 - 30 million rupiah for each unit of electric motorcycle. For infrastructure, respondents who want a feature of charging directly (charging) and replacement batteries (swap) on electric motorcycle, desired by more than 86% of respondents.