UKRAINE IN THE MIRROR OF FOREIGN ONLINE MEDIA AFTER THE BEGINNING OF THE WAR IN ISRAEL

Abstract

This article provides a comprehensive analysis of the portrayal of Ukraine in foreign online media such as BBC, CNN, The New York Times, The Guardian following the outbreak of war in Israel, highlighting the interconnectedness of international conflicts and their media coverage. Initially, the article explores the immediate shift in media focus, scrutinizing how major online outlets adjusted their attention from the ongoing situation in Ukraine to the emerging conflict in Israel. This section employs quantitative content analysis to assess the extent of coverage and thematic prioritization given to each conflict. Subsequently, the article examines the evolution of the media narrative surrounding Ukraine amidst the changing global political landscape. It utilizes discourse analysis to dissect how the war in Israel has reframed international media perspectives on Ukraine, considering aspects such as geopolitical allegiances, humanitarian concerns, and regional stability. It is discussed how the change in narrative potentially influences public opinion and international policy-making regarding Ukraine. The study also contemplates the role of digital media in shaping and reshaping narratives in the context of rapidly evolving global events. This article concludes that the war in Israel didn`t significantly impact the portrayal of Ukraine in foreign online media, because the situation in Ukraine was still broadely highlighted in the popular international online media. The findings underscore the need for a nuanced approach to media consumption and analysis, especially in the context of complex international events where narratives are continuously evolving and intersecting. This study contributes to the broader discourse on media's role in shaping public perception and policy in international conflicts, offering insights into the fluidity of global news priorities and the interconnectedness of diverse geopolitical events. It is outlined the importance of further researches on the image of Ukraine in foreign online media and it inclusion in the world agenda setting.