Factors Influencing Taiwanese Backpackers' Learning Travel: The Role of Personality Traits and Wellness Lifestyles

Abstract

Modern leisure and tourism forms that focus on learning activities have become mainstream. This study investigates the influence that Taiwanese backpackers' personality traits and wellness lifestyles have on learning travels. For this study, we established a wellness lifestyle scale and learning travel themes and patterns. A total of 361 valid questionnaires were obtained. We performed factor analysis and structural equation modeling using SPSS statistical software and LISREL8.2 software for empirical analysis and study. The results of this study indicate that personality traits significantly influence wellness lifestyles and learning travels. Wellness lifestyles also significantly influence learning travels. In addition, we found that personality traits influence learning travels through wellness lifestyles. Additionally, the lifestyle scale and learning travel themes and patterns developed in this study can provide future researchers with a reference for their study targets and topics.