Belief, Affect, and Attitude: Alternative Models of the Determinants of Attitude
Author:
Publisher
Wiley
Subject
Marketing,Applied Psychology
Reference42 articles.
1. Ajzen, I. & Fishbein, M. (1980). Understanding attitudes and predicting social behavior. Englewood Cliffs, NJ: Prentice Hall.
2. Assessing the Role of Contingency Awareness in Attitudinal Conditioning with Implications for Advertising Research
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4. The Impact of Feelings on Ad-Based Affect and Cognition
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