The Influencing Factors of Organizational Excellence on Corporate Foresight: Artificial Intelligence as Moderator

Abstract

Malaysian oil and gas industry still have underperformed with high potential and industry had laid emphasis on efforts of organizational excellence with context of improving the corporate foresight. It has presence of moderating role of artificial intelligence in Malaysian oil and gas industry. Moreover, study was motivated through different findings inconsistent stated in literature on basis of relationship with organizational excellence with corporate foresight. These types of inconsistency have led for the emergence of innovative stream of research which had recommended the systematic investigation of different moderate variables that contributed to the relations among variable. Simultaneously with context to this study, various theories were employed as this comprises resource based view and social exchange theory to give insight within variables relationships in proposed conceptual framework. Apart from this, it has presence of survey questionnaire with random distributed to gas and oil quality’s 932 managers through Malaysia’s big five companies. In this aspect, total numbers of different regained questionnaires were 238 in which only 204 could be implied for purpose of analysis. Further, there is presence of employed correlation along with hierarchical regression analysis with purpose of analyzing the study variables with actual relationships. The outcome reflects positive relationship among principals of organizational excellence and the corporate foresight. While, artificial intelligence moderates the relationship between organizational excellence and corporate foresight. Lastly, this study has been summarized through offering managerial policy along with different theoretical and practical implications and even recommendations of basis of future studies