Influence of Celebrity Endorsement of Advertisement on Students’ Purchase Intention-Reference-Cited by-同舟云学术

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Influence of Celebrity Endorsement of Advertisement on Students’ Purchase Intention

Published:2013 Issue:03 Volume:03 Page:
ISSN:2165-7912
Container-title:Journal of Mass Communication & Journalism
language:
Short-container-title:J Mass Communicat Journalism

Author:

Apejoye Adeyanju

Publisher

OMICS Publishing Group

Cited by 15 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. FENOMEN ÜNLÜ İŞ BİRLİĞİ İÇERİKLİ YOUTUBE REKLAMLARIN TÜKETİCİLERİN DİKKATİ VE DUYGUSAL UYARILMA ÜZERİNDEKİ ETKİSİ: PSİKOFİZYOLOJİK VERİ HASADI TEKNİĞİ ÜZERİNE BİR ARAŞTIRMA;Intermedia International E-journal;2024-06-28

2. Sports celebrities and advertising on Instagram: a case study of brand sponsorship in Spain;International Journal of Sports Marketing and Sponsorship;2024-06-10

3. Social Implications and Criticisms of Marketing;International Journal of Social Ecology and Sustainable Development;2023-04-20

4. Brand awareness and purchase intention in the age of digital communication: A moderated mediation model of celebrity endorsement and consumer attitude;Online Journal of Communication and Media Technologies;2023-04-01

5. Online Video Game Influencer's Credibility and Purchase Intention;Drustvena istrazivanja;2022-12-23

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