Investigation of the Relationship of Brand Personality, Subjective Norm and Perceived Control on Consumers’ Purchase Intention of Organic Fast Food-Reference-Cited by-同舟云学术

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Investigation of the Relationship of Brand Personality, Subjective Norm and Perceived Control on Consumers’ Purchase Intention of Organic Fast Food

Published:2014-04-15 Issue:3 Volume:8 Page:
ISSN:1913-1852
Container-title:Modern Applied Science
language:
Short-container-title:MAS

Author:

Othman Charraz,Rahman Muhammad Sabbir

Publisher

Canadian Center of Science and Education

Subject

Multidisciplinary

Cited by 16 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

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2. “Feminine = Healthy Food” stereotype: Impact of feminine brand personality on consumer attitudes toward healthier food brands;Food Quality and Preference;2024-09

3. Green purchase intention factors: A systematic review and research agenda;Sustainable Environment;2024-05-25

4. Identifying the factors influencing intention to purchase organic food and their relevance with time;Gyan Management Journal;2023-03-06

5. The theory of consumer perceived value to achieve sustainable performance;1ST INTERNATIONAL CONFERENCE ON ACHIEVING THE SUSTAINABLE DEVELOPMENT GOALS;2023

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