“Deplorable” Satire: Alt-Right Memes, White Genocide Tweets, and Redpilling Normies

Abstract

ABSTRACT In the past decade, people associated with what is known as the alt-right have employed a strategy similar to that of progressive, antiracist satirists to advance a decidedly white supremacist, anti-Semitic, misogynist, and deadly serious agenda. As this article documents, the alt-right weaponizes irony to attract and radicalize potential supporters, challenge progressive ideologies and institutions, redpill normies, and create a toxic counterpublic. Discussing examples of satiric irony generated by the extreme right alongside those produced by the (often mainstream) left, this article pairs two satirical memes, two activists’ use of irony, two ambiguously satirical tweets, and two recent controversies pertaining to racism and satire so as to illustrate how people with very different political commitments employ a similar style with potent effects. Of particular significance are reverse racism discourses, including “white genocide,” and the increasingly complicated relationship between intentions, extremism, and satire.