Calculators for Women: When Identity-Based Appeals Alienate Consumers
Author:
Publisher
University of Chicago Press
Subject
Marketing,Economics and Econometrics,Applied Psychology
Link
https://www.journals.uchicago.edu/doi/pdf/10.1086/722691
Reference48 articles.
1. The Gifts We Keep on Giving
2. Economics and Identity*
3. Seeing the Unseen
4. Possessions and the Extended Self
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