1. Adams, John (1967), Human Memory, New York: McGraw Hill.
2. Alba, Joseph W., and J. Wesley Hutchinson (1987), “Dimensions of Consumer Expertise,” Journal of Consumer Research, 13 (4), 411–54.
3. Arnheim, Rudolf (1974), Art and Visual Perception: A Psychology of the Creative Eye, Berkeley: University of California Press.
4. Bawa, Kapil, Jane T. Landwehr, and Aradhna Krishna (1989), “Consumer Response to Retailers' Marketing Environments: An Analysis of Coffee Purchase Data,” Journal of Retailing, 65 (Winter), 471–95.
5. Birkhoff, George D. (1933), Aesthetic Measure, Cambridge, MA: Harvard University Press.