1. Alba, Joseph W. and Amitava Chattopadhyay (1985), “The Effects of Context and Part-Category Cues on the Recall of Competing Brands,” Journal of Marketing Research, 22 (August), 340–349.
2. Alba, Joseph W. and J. Wesley Hutchinson (1987), “Dimensions of Consumer Expertise,” Journal of Consumer Research, 13 (March), 411–454.
3. ——— (2000), “Knowledge Calibration: What Consumers Know and What They Think They Know,” Journal of Consumer Research, 27 (September), 123–156.
4. Anand, Punam and Brian Sternthal, (1989), “Strategies for Designing Persuasive Messages: Deductions from the Resource Matching Hypothesis,” in Cognitive and Affective Responses to Advertising, ed. Patricia Cafferata and Alice M. Tybout, Lexington, MA: Lexington Books, 135–160.
5. Anderson, John R. (1983), The Architecture of Cognition, Cambridge, MA: Harvard University Press.