The Protean Quality of Subcultural Consumption: An Ethnographic Account of Gay Consumers

Author:

Kates Steven M.

Publisher

Oxford University Press (OUP)

Subject

Marketing,Economics and Econometrics,Arts and Humanities (miscellaneous),Anthropology,Business and International Management

Reference46 articles.

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2. Altman, Dennis (1982), The Homosexualization of America, the Americanization of Homosexuality, New York: St. Martin's Press.

3. Arnould, Eric J. and Melanie Wallendorf (1994), “Market-Oriented Ethnography: Interpretation Building and Marketing Strategy Formulation,” Journal of Marketing Research, 31 (November), 484–504.

4. Bagozzi, Richard P. (2000), “On the Concept of Intentional Action in Consumer Behavior,” Journal of Consumer Research, 27 (December), 388–396.

5. Barth, Fredrik, ed. (1969), Ethnic Groups and Boundaries: The Social Organization of Culture Difference, London: Allen & Unwin.

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