Franchising Formats in the Russian Food Service Industry

Abstract

The presented study addresses the issues of franchising in the Russian food service industry.Aim. The study aims to determine the key factors of the success of franchising in the Russian food service industry and to identify the formats of franchising that are used in Russia.Tasks. The authors analyze the materials of information portals about franchising and examine research papers on this subject.Methods. To achieve the set aim, this study uses analysis and synthesis, systematization and structuring of information, and classification approaches.Results. The growth of the food service market in the Russian Federation has led to the popularization of franchising, while the emerging additional business opportunities facilitate the development of new franchising formats.Conclusions. The success of a franchise depends heavily on its buyer. Thus, new formats of franchising form and develop under the influence of many factors (location, regional peculiarities) when a new franchise unit opens.