University Student Shopping Patterns: Internet vs. Brick And Mortar

Abstract

<p class="MsoNormal" style="text-align: justify; line-height: normal; margin: 0in 0.5in 0pt; mso-pagination: none;"><span style="font-family: &quot;Times New Roman&quot;,&quot;serif&quot;; font-size: 10pt;">In today&rsquo;s retail environment there are some who enjoy shopping and some who do not.<span style="mso-spacerun: yes;">&nbsp; </span>People have many options when it comes to where they shop; they can shop from home or venture out to the store.<span style="mso-spacerun: yes;">&nbsp; </span>Shopping has never been as fast and convenient as it is today. Technology is more advanced and internet usage is rapidly increasing. <span style="mso-spacerun: yes;">&nbsp;</span>Retailers are realizing internet shopping is a phenomenon that is not going to disappear.<span style="mso-spacerun: yes;">&nbsp; </span>It is a rare retailer who has no web presence.<span style="mso-spacerun: yes;">&nbsp; </span><span style="mso-spacerun: yes;">&nbsp;</span>In order to satisfy customers, managers need to examine how people shop.<span style="mso-spacerun: yes;">&nbsp; </span>College students have their own shopping behavior as this study examines.</span></p>