Profit-Based Model Selection for Customer Retention Using Individual Customer Lifetime Values
Author:
Affiliation:
1. Department of Decision Sciences and Information Management, KU Leuven, Leuven, Belgium.
2. Department of Decision Analytics and Risk, University of Southampton, Southampton, United Kingdom.
Publisher
Mary Ann Liebert Inc
Subject
Information Systems and Management,Computer Science Applications,Information Systems
Link
http://www.liebertpub.com/doi/pdf/10.1089/big.2018.0015
Reference32 articles.
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